Microsoft’s Browser Selection + User Ignorance Lets Google’s Chrome “cheat”?

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Michael B. from the Mozilla Marketing list recently posted an hypothesis on why Google Chrome may suddenly start taking a much larger chunk out of the browser market now that Microsoft’s browser selection screens are appearing in the EU.

I’ve a hypothesis to explain Chrome’s recent and sudden surge of usage share the last couple months. Let me first say that almost every time I ever ask what web browser someone uses, the answer I get is Google. After I explain that Google is a search engine, not a web browser they usually tell me that they have no idea. I later find out that they are either using Internet Explorer or Firefox. Enter Microsoft’s new browser ballot into the equation. Instead of just saying “Chrome,” Google’s web browser says “Google” and then says “chrome” in smaller letter. People are asked what web browser they want so they think, I want to search with Google of course so they choose Chrome. If this is the case, it might be a problem that should be addressed.

Perhaps user ignorance on what a browser actually is will give Google a major boost.  Because, admittedly, even my own father reference to Internet Explorer as “my internet”.

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  1. February 23, 2010
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